We test communication styles.

We tested a simple question with 700 people attending a famous coastal arts event

Sydney's Sculpture by the Sea ...

 

Is narrative more effective than other styles of communication at helping people understand a topic and change their attitudes?

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For this study, we worked with a group of award-winning scientists. 

Their story is an inspiring success story - a rarity in environmental restoration. 

 

Marine scientists from the University of New South Wales had found a method to restore a species of seaweed - crayweed - once dominant to the waters of Sydney which was now all but locally extinct. Their methods to restore crayweed had resulted in success ... baby seaweeds!

Go to Operation Crayweed website to learn more!

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To conduct more restoration trials across the city, the scientists had launched a crowd-funding campaign which had raised more than $40,000 in donations to help restore Sydney's underwater forests. The campaign featured a website and a film, showcasing the story of success and the value of seaweed forests.

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Could science communicated as a story have driven the public's donations?

We tested this hypothesis ...  

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To find out which style of communication was the most effective - see our results communicated below!